Private labels
Beltexco has been able to build and sustain brands in DRC over nearly a century. Beltexco has become a brand on its own with a reputation and recognition among the Congolese consumers. Below are some of the most trusted brands in DRC :
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Diva Sanitary Napkins
+Diva is the Congolese booming brand of sanitary napkins. Within a couple of years, Diva has taken over the market of sanitary napkins, offerings ladies a maximum protection at an affordable price. Scented with Aloe Vera !
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Yahoo exercise books
+In DRC, Yahoo ! is a synonym for back to school. Generations of kids have studied with Yahoo exercise books.
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Nelson blades
+All hairdressers of DRC are using Nelson. It would certainly not be ranking first in Western or Asian countries. But in DRC, the blade is the undisputed number one because it is perfectly suited for the black hair.
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Apollo Bulbs
+Apollo bulbs is the leading brand of bulbs in DRC. First and foremost, Apollo bulbs have built their reputation on their longer life. Apollo bulbs has also paved the way to the energy saving bulbs category in DRC.
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Clic pens
+Recently launched on the market, Clic pens cater to the needs of the Congolese students that need a strong and resistant ball pen at the right price. No doubt that Clic pens’ quality will convince generations of students !
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Roni pastas
+Roni spaghetti is a fast growing brand in the competitive world of pastas where differentiation is hard. A reliable quality is driving the brand to bigger market share every year.
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Mayonnaise Mayo
+Mayonnaise Mayo is the leader on the mayonnaise market. Its flavoured taste made in Belgium makes it the tastier mayonnaise on the market. In summary : more eggs in the recipe, more taste, sustained quality.
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Super Apollo Tomato Paste
+In terms of brand equity and consumer top of mind, no brand compares with Tomate Super Apollo. Generations of Congolese have used the Super Apollo brand in their recipes. The one and only tomato paste for Congolese !
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Top Sel
+Top Sel is a monosodium glutamate commonly used by the Congolese to add spice in their local dishes. Available in 450g and 3g sachets, Top Sel goes together with Top Magique cubes and tablets on the spice tables.
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Top magique
+Year after year, Top Magique is pushing aside the old market leader of the cubes and tablets flavourings. A unique formulation combined has quickly convinced the Congolese ladies that Top Magique was the obvious solution for the cooking of their favorite dishes.
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Simba matches
+The one and only brand of matches for ever in DRC. Undisputed leader of the match market of Kinshasa, Simba matches are in each and every household of Congo. Simba is one of the few brands that can enjoy such a penetration.
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Texas corned beef
+Texas corned beef is made out of Brazilian beef, one of the best quality in the world. Texas brand equity and red packaging are known to each and every consumer. It is a must have for all boutiques and table tops.
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Diamond sardines and Pilchards
+Diamond is the premium brand of sardines of DRC. Sourced in the waters of Morocco, Diamond sardines are the best quality sardines in the DRC market and, though its premium pricing, remains one of the best-selling brands.
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Apollo sardines and Pilchards
+The Congolese have grown-up with the brand Apollo that is one of the oldest brand of Beltexco. Apollo sardines and Pilchards’ brand awareness is ranking among the top 3.
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Royal corned beef
+Royal corned beef offers the consumers a tasteful alternative to Texas corned beef. Its recipe is unique and true beef lovers indulge themselves with the unique taste of Royal Corned Beef.
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Texas Mint
+Texas Mint is the number 1 confectionary item sold by the street vendors. Now also available : Texas Caramelo and the fruit flavored Texas Poppons !
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Chocobel
+Chocobel is the chocolate spread the family indulges itself with. Now available in 12g with the innovative Choco Stick